Sales Captured
Year 2000 2001 2002 2003 2004
Projected Traffic Count (1) 121,876 127,360 133,092 139,081 145,339 Variable %
Potential Customer Base (2) 92,626 96,794 101,150 105,701 110,458 Potential Sales 76%
Sales Captured (3) 7,410 7,744 8,092 8,456 8,837 Capture Rate 8%
(1) Projected from 1997 Traffic Count with a 4.5% growth rate/year; Average growth rate during this period was 5%
(2) Calculated from the Projected Traffic Count and Potential Sales
(3) Calculated from the Potential Customer Base and Capture Rate; Typical capture rate for this type of business is 8%-14%
Seasonal Modification for Captured Sales
Season Volume (1) Period
Winter 35% Dec-Feb
Spring 80% Mar-May
Summer 100% Jun-Aug
Fall 80% Sep-Nov
(1) Modifies the Captured Sales by the expected seasonal usage of the facility
Base Charges & Costs by Sales Category
Sales Category Unit Price Material Cost Utility Cost Net Profit % Util (1)
Standard Wash $5.00 $0.60 $0.55 $3.85 60%
Upgraded Wash $6.00 $0.62 $0.55 $4.83 35%
Extended Dry $6.50 $0.65 $0.55 $5.30 5%
(1) Apportions the Captured Sales to each Sales Category
Land & Equipment Costs
Item Unit Cost # of Units Item Cost
146x227 Lot (1) 42,210 1 42,210
45x200 Building (2) 33,360 1 33,360
Sub-Total (Facility) 75,570
Automatic Wash Equipment (Ext) 64,000 2 128,000
Automatic Wash Equipment (Std) 40,000 4 160,000
Sub-Total (Equipment) 288,000
Total     363,570
(1) Based on 1999 value from Clark County Assessors Office
(2) Based on 1999 value from Clark County Assessors Office